01ChargeCharge it up
Fully charge with the USB-C cable before first use.
The cordless ionic straightener brush
Smooth hair. No cord. Anywhere.
Heats up in 20 seconds and straightens as you brush — at home, at the office or on the go.
Ready in 20sUSB-C cordless3 heat settings
Launch price
$49.99$54.99
Free shipping Heats up in 20 seconds Negative ion care USB-C rechargeable Anti-scald comb Free shipping Heats up in 20 seconds Negative ion care USB-C rechargeable Anti-scald comb Free shipping Heats up in 20 seconds Negative ion care USB-C rechargeable Anti-scald comb
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Why it feels different
Salon-smooth hair, minus the cord
Flat irons are slow, need an outlet and are easy to burn yourself with. This brush straightens while you brush.
01 — Anti-scald comb
Heat on your hair, never on your scalp
Insulated 3D comb teeth keep the heated plates away from your skin and fingers, while the dense outer row grips and detangles every strand.
02 — 3 heat settings
The right heat for your hair type
320 °F for fine hair, 356 °F for normal hair and 392 °F for thick or curly hair. One click on the button and the display shows exactly where you are.
03 — USB-C cordless
No outlet. No tangled cable.
A built-in rechargeable battery charges with a USB-C cable, so you can style in the car, at the gym or in a hotel room.
04 — Negative ion care
Less frizz, more shine
Negative ions help tame static and flyaways, so your hair looks smoother, feels softer and is easier to brush through.
One pass. Real difference.
From frizz to glass-smooth
Drag the slider to see what a few slow strokes can do.
Before
After
How it works
Three steps to sleek
No learning curve, no burnt fingers. If you can brush your hair, you can use it.
01Charge
02ChoosePick your heat
Low for fine hair, high for thick or curly hair. It's ready in about 20 seconds.
03BrushBrush slowly
Work root to tip, one small section at a time, on dry, detangled hair. That's it.
Five shades
Pick the one that's so you
Same brush, same results — in the color that matches your vanity, your bag or your mood.
Midnight Black
Shop [color]The honest comparison
Why it beats your flat iron
All the smoothness, none of the hassle.
PureSheen
Flat iron
Cordless
USB-C battery
Needs an outlet
Ready to use
About 20 seconds
Longer warm-up
Burn risk
Anti-scald comb
Exposed hot plates
How you style
Just brush
Clamp section by section
Frizz control
Negative ions
Heat only
Travel
Fits in your bag
Bulky + cable
Yes. Use the highest setting (392 °F / 200 °C) and brush slowly through small sections. For fine hair, start on the lowest setting.
The insulated 3D comb teeth keep the heated surface away from your scalp and fingers. As with any hot tool, keep it away from your face and skin.
With the included USB cable (USB-C on the brush). Charge it fully before first use.
For best results, use it on dry, detangled hair.
Shipping is free. Orders are processed within 1–3 business days and delivered in 12–20 business days. You'll get a tracking number by email as soon as your order ships.
1 cordless straightener brush, 1 USB cable and 1 user manual.
Launch offer
Your smoothest hair, anywhere
$49.99then $54.99 from Nov 1
Free shipping on every order.
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